Today + Tomorrow 

The brief ask for us to breathe a new life into Tudorza, a twice-daily COPD treatment. The dual dosage is administered once in the morning and once at night to help patients go about their life uninterrupted. This miniature, tongue-in-cheek dioramas clearly depict the key brand benefits, highlighting how the 2 doses a day helps clear patient’s airway.

This fun concept is populated through Journal Ads, sales collateral, apps, and other tactics.