Bausch & Lomb

The Challenge

Bausch & Lomb is a trusted name in eye care and has multiple business offerings under their corporate umbrella. They needed a corporate campaign that unifies their product offerings under one roof while maintaining a consistent, more modern messaging. The campaign is intended to reinvigorate and reintroduce the brand to a younger generation of eyecare professionals.

In this first idea, we utilize the Bausch + Lomb plus sign and incorporates it in a mathematical equation that communicates the brand benefits. It reintroduces the brand in a fun, more contemporary way,

In this second execution, the idea is to elevate and align the brand name with eye care. We’ve created a graphic icon that replaces the word “eye” in various famous expressions.