Take Two

The Western Connecticut Hospital Network needed a campaign that differentiated the Network and expressed their commitment to building a healthier community through personalized care without compromise. Consumers today have more choice and a greater focus on their overall wellness they demand both the highest quality of care and an integrated team of physicians that personally know them and what the need. In the evolving healthcare landscape, the focus is not just on treating those whomare sick, but on how we can keep communities at large healthier.

WCHN knows primary care is personal care and providing comprehensive and caring experiences for patients means having an expert PCP at the helm. Our primary care doctors are practitioners, caretakers, gatekeepers to specialty care and everyday heroes who help keep our communities healthy, hospitals humming and our patients feeling well.