Rock The Sock

Rock The Sock is an integrated marketing campaign for UNICEF, aimed to raise awareness among parents and caretakers about the value of early childhood development. The campaign is based on a recent study that suggests pretend play is crucial in developing a child’s sense of perspective and abstract thinking abilities. 

The campaign revolves around socks—an everyday object that is often overlooked but holds the potential to unlock a world of extraordinary possibilities in a child’s mind. It serves as a reminder that, when it comes to a child’s cognitive skills and development, the time and energy adults spend with them contribute to their growth, sense of confidence, creativity, and ability to think critically. 

The campaign was a finalist at the Cannes Young Lion Festival 2016.