Take Flight with Breztri

Creating a campaign for a COPD drug that is third to market is not always an easy task. The brand needs to strongly differentiate itself from competitors in an already crowded category. That’s why in developing the Breztri core creative elements, it is crucial to build a distinct identity that communicates unmistakable power.

Internal Excitement

We created a campaign reveal video for the digital internal launch meeting. The video successfully generate an excitement and buzz within the AstraZeneca campus.

Zoom Meeting Background

We created dynamic zoom backgrounds tied into the campaign for meeting attendees.