Roche | Preeclampsia

Preeclampsia is a dangerous pregnancy risk that might be fatal if gone unchecked. It is quite tricky to diagnose because preeclampsia symptoms are so easily dismissed as common pregnancy symptoms (e.g. dizziness, swelling in the hands and feet, blurry vision, muscle soreness). There is currently no preeclampsia-focused test for expectant moms to determine whether or not they will develop preeclampsia in their pregnancy journey. This breakthrough test provides the clarity and comfort in knowing what lies ahead in what is already a vulnerable time in an expectant mother’s life.

For the pitch we created animated concept boards to highlight and bring the message home.

1. Don’t Miss The Signs

This concept focuses on how vague and easily missed preeclampsia symptoms are and presenting the test as the problem solver.

2. Break The Silence

Because preeclampsia symptoms are so similar to common pregnancy symptoms, expectant mothers are less likely to bring it up to their HCPs. This concept encourages patients to speak up and champion themselves.

3. Rule Your Pregnancy

This concept highlights the joy and delights of pregnancy. We want moms to be able to take full charge of their pregnancy journey by ruling out preeclampsia.