There are a lot of ways one can answer the above question. A few extremely effective ways are:
1. Ask them to make the logo larger
How about.. No.
2. Tell them the client asked for Comic Sans/Papyrus font because "it's fun!"
Enough said.
3. Instruct them to write—headlines, body copy, a blog (!)
Please don't
Hi there! I'm Intan. An Art Director by trade, a Marketing student/victim/enthusiast by choice. Growing up, I've always been gravitated toward colors, shapes, illustrations, and drawings—art has always been my escape.
Don't get me wrong, I don't mind writing the occasional "How I Spent My Summer" composition (you know, the ones your teacher asks you to do at the start of every school year).. but it just doesn't come as easily as putting pencil on paper and drawing it out.
Being an AD, I get to constantly surround myself with design and typography. I also get to get a taste of the world of Marketing—both traditional and digital.
Which brings us to.. this blog. I will readily admit that I am terrified of writing as a medium to express myself. I am even less excited about the fact that it is going to be out there on the inter web (do people still say that? "Interweb?") and possibly being read by people other than my immediate family members. AAACK!
My general feeling towards writing
But, I see this as an interesting challenge. With Art·Keting, I hope to be able to shed some light to the fascinating, ever changing world of Digital Marketing through the lenses of an Art Director. So please join me while I embark in this exciting journey!
PS: You can follow me on these platforms as well!
instagram: @intangramm
Twitter: @benntrenggana
