Shut Out

Short Bowel Syndrome (SBS) is a rare gastrointestinal condition defined by the body’s inability to absorb essential nutrients and fluids. Most commonly resulting from extensive intestinal resection, SBS places a significant burden on patients and caregivers alike. Increasing awareness is key to earlier intervention and better outcomes.

 Patient video

One of the assets developed for the campaign is this patient video. The idea is to further flesh out the feeling of loneliness and entrapment they feel on a daily basis.

Reality Check GIF Set

These two GIFs were created to further highlight the constant burden patients are facing since their lives become entirely dependent on parenteral support.

You could walk across the Golden Gate Bridge and back 18½ times
in the time it takes the average patient with SBS to receive their PS every day.

You could cover the length of a football field
with the 312 PS bags used by the average patient with SBS in one year